Storytelling and Graphic Design

Posted by in GD 1, on October 6, 2016

How do we tell a story with graphic design?

"The visual arrangement or ordering of elements with the representation, called syntax, also influences how we interpret meaning. We assign significance to the placement, orientation, and perceived hierarchy among elements with the visual field." Meredith Davis in Graphic Design Theory

For your booklet you are first creating a visual language. That visual language includes your icons, the colors and other objects or images you choose to you use and the type you choose and how you order it—the hierarchy you build. 

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You are taking all those elements, building a hierarchy and ordering them in a way that will assist your viewer in navigating this new language and learning something new.

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This system also might be helping us to navigate a larger system, whether it's a brand or a way finding system.

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