Typography I


T./Th. 9-10
W. 12-2

Wednesday, January 11
Introduction to Course; Questionnaire; Discussion
Reading: Lupton pages 13-35 +46-51

Wednesday, January 18
Introduction to Type Styles/History/Anatomy (Presentation); Begin Project 1
Complete 1st draft for next class; Reading; Lupton pages 36-45 + 44-47

Wednesday, January 25
Type Styles Part II + Anatomy; Full-Class Critique of Project 1
Due next class: Finals of Project 1 Turned in; Beginning ideas for Project 2; Project Research: Choose personality words, sketch ideas for card style, be prepared to show choices next class; read Lupton 46–63

Monday, January 30
Finish Class Critique of Project 1; Intro. to Project 2
Due Next Class: Turn in Project 1 to Moodle as a PDF; Have personality words selected and sketches for visual direction of cards; Read Lupton 87-117 (text)

Wednesday, February 1
Review Project Goals/Descriptions; Look at more examples; Work in class
Due next time: Style direction determined, typeface research, some digital drafts of visual direction completed

Monday, February 6
Work in small groups to review ideas and get feedback; Work in class

Wednesday, February 8
Work in class
Due next time: Full digital draft of all cards for full class critique

Monday, February 13
Full class critique of cards

Wednesday, February 15
Look at Final Personality Cards and have quick critique; Discuss Text Hierarchy and Visual Linking; Prepare for Project 3: Graphic Dialogue
Due Next Time: Read Lupton 120-143; Find content—dialogue from movie, speech or book and create sketched ideas for poster (should have at least 10 solid ideas)

Monday, February 20
Work on 3 different digital 0ptions based on your sketched ideas for dialogue; Discuss Hierarchy and Process
Next Class: Have digital roughs started—should be working on three

Wednesday, February 22
Work in Class

Monday, February 27
Small Group Critiques; Decide on final direction and work on finalizing that design

Wednesday, March 1
Work on Final Draft

March 6–10 Spring Break

Monday, March 13
Critique of Final Digital Draft of Poster
Next Class: Have poster printed

Wednesday, March 15
Review of printed posters; Multi-page typography: Grids; Intro. to P4: How To Accordian Book
Next class: Do some brainstorming for your book pages—brainstorm content and layout; Come to class with an outline of what your pages are about

Monday, March 20
Review next steps for book pages work; Building your grid structure and choosing fonts and styles in In-Design
Next class: Have your content completed + your assets planned and be prepared to show page layout and fonts and styles to Gordon and begin work in In-Design

Wednesday, March 22
Work on book pages in class
Next class: Be prepared to show first draft of pages to small groups

Monday, March 27
Meet in small groups to go over book
Next class: Work on final draft of pages for book; completing layout and finalizing images

Wednesday, March 29
Full class critique of book in digital form

Monday, April 3
Finalize book form; Prepare for Print
Next class: Have final printed and ready for critique

Wednesday, April 5
Critique of Printed Books; Discuss Type as Logo; Introduce final project

Monday, April 10
Review sketches in small groups and with Instructor; Begin Digital Work

Wednesday, April 12
Work on digital marks and with application to personal promo system
Next Class: Have digital drafts done and ready for critique

Monday, April 17
Critique digital work and decide on final; Work on finalizing mark and application to resume and bc

Wednesday, April 19
Work on finalization of materials; Have all resume content
Next Class: Be prepared to show first draft of all...Mark, Business Card, Resume

Monday, April 24
Review Drafts and discuss final changes for critique

Wednesday, April 26
Full class critique of marks + business cards in digital form 

Finals: Friday, May 5 2–4 pm
Printed Marks (with different versions); Business Card and Resume